FULL-SERVICE MARKETING STRATEGY & BUSINESS INTEGRATION
At Helicon Digital we have more than two decades of putting marketing strategy to work for our clients. Our award-winning digital marketing strategy and tools are custom configured to your business needs. We specialize in Salesforce software integration and marketing automation software integration. We have implemented our marketing strategy and business integrations on behalf of many well-known brands. If you are looking for marketing strategy consultation, we have the most cost-effective solution to meet your goals.
Customer Lifecycle Touch Plans
» Example of automated multi-touch integrated marketing plans that drive revenue growth and improve customer retention
» This methodology won a Direct Marketing Association “Spectrum Award” for Event Triggered Dynamic HTML Campaigns
» This touch plan is a methodical overview designed to provide direction and instructions to recruiters throughout the Salesforce Lead and Contact spectrum.
Dynamic Content & Personalization
This campaign leverages dynamic content to make email contacts more relevant and therefore more effective.
» In this content example, Content Syndication leverages a rules based dynamic template and present highly targeted content, without sacrificing creative appeal
» Dynamic product selection is driven by a Dynamic Merchandising Engine
» All content (accessory product images, marketing copy, part numbers and traceable links to cart) is dynamically inserted into the email based on predefined business rules and marketing plan template
» All personalization references (customer name & product purchased) are also dynamically included in the email
Content Call To Action
With the knowledge that customers have a finite window to purchase warranties or extended warranties our consultation will focus on leveraging these windows.
The call to action within the creative content should revolve around –
» Dynamic personalization within the creative content – product purchased, the customer name, the date of their purchase & “last chance date”
» Strong emphasis on the finite amount of time before the offer is rescinded
» Protecting the investment and instilling concern over the possibility that something could happen beyond the customer control
Programatic Lead Generation & Contact Engagement
» This presentation was assembled as a prescriptive set of recommendations based on measurable enhancements to our lead generation and contact engagement methodologies. Follow this link download the deck.
Office: 1-844-288-0936
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